![]() ![]() This line sold very well due to fans clamoring for the new Star Wars movie and toys, but it just didn’t catch on like Hasbro wanted. This was a bit gimmicky but it was still a nice try by Hasbro to bring something fresh to the figures. These chips would be placed inside of a reader and played different phrases from the movie related to the character pictured on the chip. ![]() Overall, the packaging wasn’t that bad and Hasbro gave us some new technology as well with the Commtech chips, which were now included with every figure. The packaging for the Phantom Menace line was very similar to the Power of the Force layout with Darth Vader being replaced by Darth Maul, and the color scheme was now a red starburst instead of the Orange/Green from Power of the Force. Sure, everyone bought Darth Maul stuff, but how many different Obi-Wan’s and Qui-Gon’s does a person need? Kids still loved Jar Jar Binks and little Anakin Skywalker, but collectors pretty much stayed away at that point. The backlash began almost immediately and action figure sales took a sharp decline. It seemed like Star Wars was back with a vengeance…….until the movie actually came out. ![]() Hasbro released their new figures and toys with fan events all across the globe in March of 1999, and the figures were gobbled up by kids and collectors alike as soon as they reached the shelves. Not only was “The Phantom Menace” the first Star Wars movie released since 1983, but it also meant we would have our fist new Star Wars action figures from a new movie as well. Market Value: Carded $12 – $20 Loose $4 – $8. ![]()
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